Never Made

A brand is a passionate one only if the people who animate it are passionate in turn. In so many ways, cars reflect the soul of those who design and create them and at Alfa Romeo, fantasy and passion have been present in abundance since the very beginning. Throughout its 110-year history, the Milanese brand that bears the coat of arms of the ancient Visconti family in its symbol, has produced some truly extraordinary cars, such as the famous P3 driven by Nuvolari, which managed to defeat the mighty German squadron of Mercedes and Auto Union in 1935 at the Grand Prix on “their” Nürburgring circuit, and the Alfetta 158 which won the first two Formula 1 World Championships in 1950 and 1951, driven by Nino Farina and Juan Manuel Fangio. And not only single seaters. In those years, Alfas left fans breathless for their pure sportive elegance, to the point that even Henry Ford admitted that when he saw an Alfa, he took off his hat. The story continued with the magnificent Giulietta and Giulia, once again the track versions with the Quadrifoglio the chosen symbol, and then with the 33 Sports and Prototypes, Formula 1 once again and even the German DTM Championships, where in 1993 the 155 prevailed, once more, over the powerful German squadron.

But this is a tale you already know. In The Key 2020, available for purchase from 18^th December, we tell the story of the Alfas that were never made, those Alfas that were ready to hit the road or track and yet remained prototypes or simply memories. A unique and previously forgotten story sourced directly from the company’s archives with sketches, drawings and photographs. There are so many of them, each one brimming with new ideas. But above all with passion. The passion of the engineers, designers and craftsmen who shared a profound love for the Alfa Romeo brand and its exploits. Nice, and really worth discovering. Alfa is, after all, a never-ending source of surprises that its Museum offers in abundance, while leaving so much more hidden in the annuals of time. A good base for a future where passion trumps all others once more…