All too often, Alfa Romeo has been the victim of sacrifices that have made it lose customers waiting […]
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Tag: Prototype
What better invitation for a designer than to create a visionary interpretation of the car of a possible […]
For a small manufacturer of passionate dreams, switching to a four-door model means radically changing market positioning and […]
The Audi Rosemeyer is one of several concepts that emerged when Ferdinand Piech’s tenure was at its absolute […]
Cadillac, General Motors’ premium brand for over 100 years, was the star of a profound brand image transformation, […]
Ferdinand Piech’s goal, after the Volkswagen Group’s acquisition of the Bugatti brand, was to surprise. What else had […]
There’s an old Neapolitan proverb that says, “Too many roosters in a hen house is never a wise choice”. They […]
There have been men able to bring a touch of genius, and sometimes madness, to the world of […]
Sometimes, a project’s destiny is doomed simply by its name: over the years, Lancia, a historic Italian brand […]
“Out of every ten projects you do, only one makes it to production…” says Walter de Silva, with […]