Symbols and dreams

We tend not to notice the many small and not-so-small details that make one car different to the next. Often, they are details that reflect the period the car was built in. Dashboards, for example, or exterior decorations that distinguish the particular brand and model, are the offspring of technologies of the time or safety rules. In The Key 2020, which will be available in time for Christmas and available to order, in softback or digital versions, from mid-December, you will find a very interesting story about how much details have influenced the American dream of the automobile, thanks to a delightful interview with Nicola Bulgari about his magnificent collection of cars made in the USA in the 30s, 40s and 50s. Dashboards, for example, are analogue and reflect the design tastes of the period: initially Deco, then timidly modern. Just as interesting are the ornaments and symbols that adorned the grilles. Figurines or elegant adornments that, unfortunately, have been banned by strict safety laws (only Rolls Royce maintains its winged victory with the famous Spirit of ecstasy, but with a system that makes it disappear instantly on contact… now that’s class!).